Based on the search results provided, here are some of the key SEO techniques, news and trends that are highlighted in the news for April 2024 and beyond:
Audience Research and Personas - Conducting audience research in addition to traditional keyword research is a game-changer for SEO. Understanding the demographics, interests, and information sources of your target audience can provide deeper insights to inform content strategy.[1] - Creating detailed user, buyer, and customer personas is crucial for SEO professionals to move beyond just optimizing for generic search engine users.[1] Evolving Search Ranking Factors - The top emerging SEO ranking factors include machine learning/AI, Core Web Vitals, and E-E-A-T (Expertise, Experience, Authority, and Trustworthiness).[3] - Ensuring content demonstrates deep knowledge and expertise, optimizing for user experience metrics like Core Web Vitals, and building authority signals will be key to maintaining high SERP rankings.[3] AI-Powered SEO Tools - AI is transforming SEO, with tools that can streamline tasks, provide deeper data insights, and enable more personalized user experiences.[3] - Becoming familiar with AI-powered SEO tools will help professionals excel in the evolving landscape.[3] Sustainable Crawling and Indexing - Google is considering reducing the frequency of refresh crawls to conserve computing resources, so optimizing content thoroughly upfront is crucial.[2] - Ensuring proper use of alt text, schema markup, and other accessibility features can help Google better understand and index content.[2] Competitor Analysis - Analyzing top competitors' content, backlinks, and authority signals will become even more effective with the help of SEO tools.[2] - Understanding how competitors are establishing expertise, authority, and trustworthiness can provide valuable insights to apply to your own SEO strategy.[2] The overarching theme is that SEO is evolving rapidly, with a greater emphasis on user experience, content quality, and demonstrating expertise. Staying up-to-date with the latest techniques and trends will be essential for SEO success in 2024 and beyond.[1][2][3] SEO News Citations: [1] https://www.searchenginejournal.com/seo-strategic-insights-tactical-advice/383325/ [2] https://www.wordstream.com/blog/ws/2023/01/05/seo-trends [3] https://www.semrush.com/blog/future-of-seo/ [4] https://searchengineland.com/guide/what-is-seo [5] https://www.semrush.com/blog/seo-techniques/
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Hire a SEO consultant in London. As an SEO I carry out consultancy work for individuals, sole traders, small companies and large businesses. Providing specialist SEO advice on several different levels in and around London. I help start up businesses, new businesses and established companies grow their audience and ultimately improve their sales.
So what can an SEO Consultant do for you or your company?
As an SEO conultant I can provide expert consultancy on a wide range of subgects that fall under the umbrella or SEO including:
And Website Platforms such as Shopify, Wix, Weebly, Wordpress, etc How do you get more visitors to your website and importantly how do you get the right customers to your website? Perhaps you are getting lots of traffic but you're getting is attracting the wrong type of visitor and this is not converting into sakes. Those who basically click in and click out. We refer to this as bounce rate. Bounce Rate is what happens when a user clicks on one page, and then almost immediately leaves the website or page. The there is DWELL Time which influences a web pages authority and ranking. For it to be considered dwell time, the visitor needs to click on a page from the SERP (Search Engine Results Page, stay a while, and then either click back to the SERP or otherwise exit the page. If the visitor then clicks on another page of your website this is then refered to as Time On Page. Likewise what some people believe are the most popular keywords are often not. And sometimes the keywords you are using are getting you the wrong type of visitors. Click on the link below to find out how you can resolve this Social Media should be seen as a way to spread the word, a way to get more visitors and people interested in your product. But just by being liked by hundreds of people is not going to get your website to No.1 in Google and you'd be a fool to think so. Yes it helps but there is so much more than needs to be right with your website and you social media accounts for this to really help. Social Media should be seen as one of the many Jigsaw pieces to make up the bigger picture. Of the main Social Media tools these are some of the best, in no particular order:
Social Media PPCIf you can't beat them join them. Some businesses grow their social media communities manually . But this can be a lengthy and time consuming process. But now you get your products or services seen by thousands of social media users by doing PPC Advertising ("pay per click) through all of your social media platforms such as:
Affiliate MarketingAffiliate Marketing is a performance-based marketing strategy where businesses reward affiliates for driving traffic or sales to their website or product through the affiliate's marketing efforts. It operates on a revenue-sharing model, where affiliates earn a commission for each successful referral they generate
Some webmasters, SEO analysts and business owners may have seen a recent drop in visitors and page impressions across their websites in late March and Early April. Google's March Core Update was released on the 5th of March 2024. The key points about Google's March 2024 Core Update are: 1. Significant Algorithm Changes: - The March 2024 Core Update is a major change to Google's search ranking algorithms and systems. - It is described as a "game-changer" that will have a significant and widespread impact on websites and search results. 2. Focus on Quality and Relevance: - The primary goal of the update is to improve the quality and relevance of search results by reducing low-quality, unoriginal, and unhelpful content. - Google is aiming to elevate content that provides unique insights and a good user experience. 3. Deindexing of Low-Quality Websites: - As part of the update, Google is completely deindexing and removing from search results websites that violate Google's guidelines or use questionable SEO tactics. - Estimates suggest up to 40% of low-quality websites could be removed from Google's index. 4. Rapid and Severe Penalties: - The penalties imposed by the March 2024 Core Update are swift and severe, with many websites being quickly deindexed. - Even websites that survived previous updates are not immune and are now facing consequences. 5. Focus on E-E-A-T and User Experience: - To avoid penalties, websites need to focus on demonstrating Expertise, Experience, Authority, and Trustworthiness (E-E-A-T). - Improving overall user experience, including factors like page speed and mobile-friendliness, is also crucial. In summary, the March 2024 Core Update is a major algorithmic change by Google aimed at significantly improving the quality and relevance of search results by penalizing low-quality, spammy, and unoriginal content. Citations: [1] https://searchengineland.com/google-march-2024-core-update-things-you-need-to-know-438370 [2] https://boomcycle.com/blog/march-2024-google-core-update/ [3] https://eastsideco.com/blog/march-2024-core-update [4] https://surferseo.com/blog/google-core-update-recovery/ [5] https://searchengineland.com/google-march-2024-spam-update-done-rolling-out-438505 what are some best practices for website owners to avoid being impacted by google's march 2024 core update?Based on the information provided in the search results, here are some best practices for website owners to avoid being negatively impacted by Google's March 2024 Core Update: 1. Focus on Content Quality and Originality: - Avoid low-quality, unoriginal, or duplicated content. Ensure your content provides unique, valuable, and insightful information.[1][2][3] - Demonstrate expertise, experience, authority, and trustworthiness (E-E-A-T) through your content.[2][4] - Cite reputable sources and clearly showcase the expertise of your authors.[2][4] 2. Improve User Experience: - Prioritize user experience factors like page speed, mobile-friendliness, and clear calls-to-action.[2][3] - Ensure your website is easy to navigate and provides a seamless experience for visitors.[2] 3. Avoid Manipulative SEO Tactics: - Steer clear of tactics like relying on expired domains, cloaking, and other deceptive practices.[1][3] - Do not use AI-generated content or other methods to artificially inflate content quantity over quality.[3][5] 4. Conduct Regular Audits and Monitoring: - Regularly audit your website for any technical, content, or SEO issues that could be penalized.[1] - Monitor your website's performance and rankings closely, and be prepared to make necessary adjustments.[1][2] 5. Prioritize Transparency and Compliance: - Ensure your website fully complies with Google's Webmaster Guidelines and other policies.[2][4] - Be transparent about your content creation and SEO practices to build trust with both users and search engines.[2] The key is to focus on creating high-quality, unique, and user-centric content and experiences, while avoiding any manipulative or deceptive tactics. By following these best practices, website owners can better position themselves to withstand the impact of Google's March 2024 Core Update.[1][2][3][4][5] Citations: [1] https://www.clue.com.au/blog/future-proof-your-website-all-about-the-march-2024-google-update [2] https://searchengineland.com/google-march-2024-core-update-things-you-need-to-know-438370 [3] https://boomcycle.com/blog/march-2024-google-core-update/ [4] https://www.linkedin.com/pulse/googles-march-2024-core-update-impact-strategies-website-supriya-bhor-89dif [5] https://www.searchenginejournal.com/googles-march-2024-core-update-impact-hundreds-of-websites-deindexed/510981/ WHAT's THE GOOD NEWS?While Google's March Cre Update maybe a big loss to some webistes it will have significant benefit to many. The key benefits and upside for existing good websites from Google's March 2024 Core Update are:
The key upside for existing good websites is the opportunity to gain more visibility and traffic as Google works to significantly reduce the prevalence of low-quality, spammy content in search results, like harvested directory pages and websites. This update rewards websites that prioritize user experience and original quality content quality that does not rely on duplicate content from multiple sources. LESS PAGE IMPRESSIONS BUT SAME AMOUT OF VISTORSWhat I am also hearing from local business and SEO specialsits is that, although they are reqistering far less page impressions (50% less in some circumstances) there site traffic (visitors) has not reduced by very much.
From this I can only assume that Google has refined it's page indexing for page impressions. So your website may not be appearing for all your previous keywords. But it appears that it mainly affects the keywords that your website may have been appearing for, further down the search index. So the chances of someone scrolling through the dozens of Google page results for more tenuous keywords associated with your website does not really matter much. As the click through rate was extremely low anyway and may not have been even appropriate. So therefore, it is worth noting, that this may have a positive effect on time on page, dwell time or duration. The Best Website Optimization Tips for 2024 for creating a highly ranked website in the Google Search Engine and other search engines including DuckDuckGo, Bing and Yahoo. Here at SEOLIT we have created a weighted list of key SEO website, page elements and areas that search engines like or require for your website or web page to begin ranking highly! Including fundamental must haves and simple do's and don'ts that could help or harm your ability to rank. The Google algorithm is made up of dozens upon dozens of ranking factors. And within this page I cover many of these insights including helpful advice and some money saving tips that will get you ranking highly and quickly in 2024. Some of the many areas my SEO Tips for 2024 cover or include are:
Click on the link below to learn how you could get your website ranking highly today. Top Digital marketing strategies, internet marketing continues to evolve rapidly, driven by advancements in technology, changing consumer behaviors, and the emergence of new platforms and social media channels. Here's a quick intro into digital marketing trends sweeping the internet today. Within this section I will cover:
Read on to discover some of the third party platforms can help you achieve your digital marketing goals in 2024. So came across this interesting information whilst been offered the ability to either embed content via iFrame or Javascript, which got me to thinking which is best? I had heard that iFrame was not good for SEO and had little no effect and in some cases could have a negative affect towards SEO and we all now that Javascript can have the ability to slow a webpage down and offer some technical issues. So which is best? Whether to use iframes or JavaScript for website embeds depends on various factors, including your specific use case, technical requirements, and preferences. Here's a comparison of both methods to help you make an informed decision: iframe VS Javascript1. Iframes:
2. JavaScript Embeds:
iframe vs Javascript Conclusion: In summary, iframes are a straightforward solution for embedding external content with minimal setup, especially when cross-domain embedding is required. However, if you need more control over styling, interactions, and SEO, JavaScript embeds offer greater flexibility and customization options. Ultimately, the choice between iframes and JavaScript embeds depends on your specific requirements and considerations for ease of implementation, performance, and security. I get asked these questions a lot. Can I use AI Generated content in my website? Will AI generated text negatively affect SEO? Can you rank in Google using computer generated content? Google does not exclude, ban or punish your website for having AI-generated content. Google accepts the use of AI-generated content, as long as it's done ethically. I had used the word ethically in a previus blog and then had to go back and check exactly what that means. Meaning of Ethically - in a way that is morally right or that relates to moral principles. Well that cleared it up, right? Well no, not really. I've written about duplicate content previously and although I am very impressed with AI technology I do wonder how much of it is copied from other online sources. And going forward, how much of the AI platforms generated content is being re-generated, thus making it a copy of a copy and potentially already used content. It's an interesting subject and one that may evolve. If you wich to read more on this subject have a look at my page discussing duplicate content and it's use. Including how to combat any potential negative impacts to SEO from duplication. Here's What ChatGPT Had to say on the SUbjectYes, AI-generated content can be used on websites, but it's important to use it responsibly and ethically. Here are some considerations:
BUT I SUPPOSE THE QUESTION IS.......... DO YOU TRUST A ROBOT? Post by Zach Mendelsohn SEO Consultant London Hashtags: #ai #aiprojects #aiforeveryone #aiforbusiness #opensource #technologythesedays #duplicate #copy #duplication #original #own #repetition Here is a list of a few of the currently most popluar AI Robot generated content tools in no spefific order:
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