What is Paid for Advertising in Search Engines?
PPC CAMPAIGNS - PAY PER CLICK
GOOGLE ADWORDS Will it help my Website RANK HIGHER IN GOOGLE?
PPC CAMPAIGNS - Pay Per Click - Paid for Advertising
If I have developed a brand new website I will sometimes do some "Paid for Advertising" or also known as "PPC", "Pay Per Click Advertising" just to initially help the website on it's way and to attract visitors whilst I'm initially optimising the website. It just helps to get visitors through to my site at the beginning and it also seems to help Google take notice of the new website and associated pages.
You can do "paid for advertising" with all the Search engine companies but for this feature I will focus on Google Adwords, as Google is the most commonly used search engine out there.
SEE image above - There are two areas of advertising in the image above. Those shaded in pink above the search results, (which sometimes people don't notice and also believe are actual search results) not. These are advertisements that people have paid for against the keywords you have entered (these are premium adverts) and then there are the ones down the right handside, less expensive PPC. This advertising can be done through Google Adwords and are done on a pay per click basis. Basically the more your willing to pay the higher and the more often your advert will appear and Google Adwords will give you some help here telling you want the average price is, some business sectors are naturally higher than others and depend on the amount of revenue that each potential lead could bring in! I have heard of some PPCs costing more than £50.00. But this is unusual most seem to be between 20 pence and 70 pence. Those paying more will appear in the pink shaded portion for the keywords they select. Now you can do this directly yourself, but you need to know how and what your keywords are. As there is no point placing an add in this section if people click on the advert and it's not exactly what they want or you are just attracting browser, window shoppers. Remember you pay for each time somebody clicks on the advertisement link and does not guarantee any business but you can set a budget for each week or month. There are also companies who will do this for you, at a cost!
You can also, through Google Adwords / Adsense, place your advert for your business in other companies websites, again this is on a paid per click basis and the person who allows the advert on their site ( using Adsense ) will also get a revenue from advertising your site on their website. But generally we are only talking about pennies here and is only really useful in terms of making money if you have a website bringing in thousands of hits a day.
But it the long run this could help to offset the cost of your own PPC advertising.
Just been helping a company out with their PPC Campaign and unfortunately they did exactly what I described above!
They had basically made there keywords in their PPC campaign so broad, open, non specific and utilising sometimes only 1 or 2 keywords that they were attracting lots of clicks but in doing so a very poor return rate on their business or leads. They had set their daily limit to £5.00 per day but were only receiving a few leads a week but were very quickly using up their budget. So they had a high click through rate but really low PPC net conversion rate.
This was one of the things I changed straight away - I ensured their PPC adverts & campaign was specific to their actual services and was only attracting clicks that were far more meaningful and had a higher possibility of a sale.
#And all though I added more specific keywords than they had previously, they had less clicks but I quadrupled their conversion rate and saved them money every day.
Contact US if you wish me to take over and look after your PPC Campaigns, Web Adverts, Adwords or Adsense and how to make the best of advertising online.
The Future is Search
PPC CAMPAIGNS LONDON
Gone are the Yellow Pages or Thomson Local.
People just type into a browser what they want.
And hey presto Google shows you want they think they want!
They are not always right but people tend to trust them or surfers know how to make their keyword searches more specific to find exactly what they are looking for............!
How to Rank Higher in Search Engines
How to Rank Higher
Everyone wants to know how to rank highly in Google. Everyone is search for the next magic bullet. But I'm afraid there are not any quick fixes. And if there is a way to do it quickly then google will probably close that loophole . But saying that I can achieve a first page listing within 72 hours but that is with a website I have designed, that I already have plenty of good content and linking material for. and I know the website is super quick and bug and SEO free.
The answer is partly......
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"Pay Per Click" How to get the best out of it.
Don't let Google persuade you to use what they say are the most popular keyword in your business area.
They may well be half right but they do not know your business and products like you do. It may well just increase your click through rate (gain more visitors) and thus waste your daily budget on random clickers.
Stay away from PPC Campaigns
using only 1 or 2 Keywords.
You'll get a high click rate from people just browsing.
Be quite specific in your PPC Advertising Campaigns to gain a higher conversion rate and save you money.
Do not see PPC a way of attracting customers to your website, see it as a way to attract customers to your products and services that you offer.
If people searching really want to buy something, whether it is a product or service they will generally type in the exact product and location where they want to buy it otherwise the likelihood is they are browsing.
People using the web to buy products and services have over the last decade become increasingly savvy.
Focus on your products and exact services you provide and tell them exactly what they get and for exactly how much.
Don't be wishy washy in your PPC campaigns, online adverts and advertising campaigns. As this can cost you lots more money.
You can inadvertently bring in the wrong customers.
And pay for the privilege!
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