BRANDED EXPERIENCES AND EXPERIENTIAL MARKETING

Branded Experience London

What is branded experience? also known as Experiential Marketing

Well this is another marketing ploy where by large companies aim to get us hooked either consciously or sub consciously on a brand, product, company name or business or service.

A branded experience is an event that is sponsored by a company, brand or product.

Take the London Marathon for example, This year it is sponsored by Virgin Money and you will see there brand on just about everything during this event. This guarantees the brand massive exposure not only to those attending the event but also on TV, newspapers in photographs etc etc. Everything we see today seems to be sponsored by a brand, whether it is an episode of you favourite TV show or a racing car. Now branded experience's are going a step further with more and more companies creating there own events, shows and even programmes so they can get their brand out there and essentially seen by us all.

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Experiential Marketing London

Experiential Marketing

Everywhere we look today large international brands are constantly competing to get our attention. Why, we are even paying lots of money on branded clothing and in turn the maker's logos are getting bigger and bigger and more prominent to aid with their own advertising.

So in short a branded experience or Experiential Marketing could be the launch of a new film, new video event, game or attraction.

Now there is something new Experiential Marketing 3D Productions

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What is branded experience?

Branded experience refers to the overall perception and interaction that consumers have with a brand across all touchpoints, including physical and digital channels. It encompasses every aspect of how a brand presents itself and interacts with its audience, from its visual identity and messaging to the products or services it offers and the customer service it provides.
Here are some key components of branded experience:

1. Brand Identity: This includes elements such as the brand's logo, colors, typography, and overall visual style. Consistency in these elements helps reinforce brand recognition and create a cohesive brand identity across different platforms and channels.
   
2. Messaging and Tone of Voice: The language and tone used in brand communications, including advertising, marketing materials, and customer interactions, contribute to the overall brand experience. A consistent tone of voice helps convey the brand's personality and values to its audience.
   
3. Product or Service Quality: The quality and performance of a brand's products or services play a significant role in shaping the branded experience. Consistently delivering high-quality offerings helps build trust and loyalty among customers.
   
4. Customer Service: The way a brand interacts with its customers, whether through in-person interactions, phone calls, emails, or social media, impacts the overall branded experience. Providing excellent customer service and addressing customer needs promptly and effectively can enhance brand perception and loyalty.
   
5. Physical Environment (for brick-and-mortar businesses): For businesses with physical locations, the physical environment, including store layout, design, and ambiance, contributes to the branded experience. Creating a welcoming and visually appealing space can enhance the overall brand perception and customer satisfaction.
   
6. Digital Experience: In today's digital age, the online experience is a crucial component of branded experience. This includes the design and usability of the brand's website, mobile apps, social media profiles, and other digital touchpoints. A seamless and user-friendly digital experience helps enhance brand engagement and loyalty.
   
7. Emotional Connection: Successful brands often evoke emotions and create meaningful connections with their audience. By tapping into consumers' emotions and values, brands can create memorable experiences that resonate with their target audience.
   

Overall, branded experience encompasses every interaction and touchpoint that consumers have with a brand, whether online or offline. By focusing on creating positive and memorable experiences across all channels, brands can strengthen their relationship with customers and differentiate themselves in the marketplace.

What is Experiential Marketing?

​Experiential marketing, also known as engagement marketing or event marketing, is a marketing strategy that focuses on engaging consumers and creating memorable experiences to build brand awareness, foster customer loyalty, and drive sales. Instead of relying solely on traditional advertising methods like print, television, or online ads, experiential marketing aims to directly involve consumers in the brand's story through immersive and interactive experiences.
Key features of experiential marketing include:

1. Engagement: Experiential marketing encourages active participation from consumers rather than passive observation. This can involve hands-on activities, live demonstrations, interactive exhibits, or immersive environments that allow consumers to engage with the brand in a memorable way.
2. Sensory Stimulation: Experiential marketing often appeals to multiple senses, including sight, sound, touch, taste, and smell, to create a more immersive and impactful experience. By stimulating different senses, brands can create lasting impressions and emotional connections with consumers.
3. Authenticity: Successful experiential marketing campaigns are authentic and aligned with the brand's values, identity, and target audience. They aim to create genuine connections with consumers by providing meaningful experiences that resonate with their interests and preferences.
4. Storytelling: Experiential marketing often incorporates storytelling to communicate the brand's message and create a narrative that captivates consumers. By telling compelling stories, brands can evoke emotions, spark curiosity, and leave a lasting impression on their audience.
5. Brand Awareness and Engagement: Experiential marketing is effective at building brand awareness and driving engagement by creating memorable experiences that consumers are likely to share with others. Word-of-mouth marketing and social media amplification play a significant role in extending the reach and impact of experiential campaigns.

Examples of experiential marketing initiatives include pop-up events, product demonstrations, branded activations at festivals or concerts, immersive brand installations, interactive social media campaigns, and experiential stunts or guerrilla marketing efforts.
Overall, experiential marketing is about creating meaningful connections with consumers by immersing them in memorable and engaging experiences that reflect the essence of the brand and resonate with their interests and preferences. It's a powerful strategy for building brand loyalty, driving customer engagement, and differentiating a brand in a crowded marketplace.