INTERNET MARKETING LONDON

ONLINE ADVERTISING SPEICALIST

Top internet marketing strategies in 2024, internet marketing continues to evolve rapidly, driven by advancements in technology, changing consumer behaviors, and the emergence of new platforms and channels. Here's a quick intro to internet marketing in 2024:

1. Data-Driven Strategies: Internet marketers increasingly rely on data analytics and AI-powered tools to understand consumer preferences, behavior patterns, and market trends. This data-driven approach allows for more personalized and targeted marketing campaigns.
2. Multichannel Marketing: With the proliferation of social media platforms, mobile devices, and other digital channels, marketers are leveraging a variety of mediums to reach their target audience. This includes social media marketing, email marketing, search engine optimization (SEO), content marketing, influencer partnerships, and more.
3. Video Content Dominance: Video content continues to reign supreme in internet marketing. Platforms like TikTok, Instagram Reels, and YouTube are instrumental in capturing audience attention and conveying marketing messages effectively. Short-form video content is particularly popular among younger demographics.
4. E-commerce Integration: The line between marketing and sales continues to blur as more businesses embrace e-commerce. Marketers are increasingly involved in optimizing the online shopping experience, leveraging tactics like remarketing, cart abandonment emails, and personalized product recommendations to drive sales.
5. Voice Search Optimization: With the increasing prevalence of smart speakers and voice-enabled devices, marketers are focusing on optimizing content for voice search. This involves adapting SEO strategies to accommodate natural language queries and providing concise, relevant answers.
6. AR and VR Experiences: Augmented reality (AR) and virtual reality (VR) technologies are being utilized to create immersive brand experiences. Marketers are experimenting with AR filters, VR product demos, and interactive experiences to engage consumers in new and innovative ways.
7. Privacy and Ethical Concerns: In light of growing concerns around data privacy and ethical marketing practices, internet marketers are placing greater emphasis on transparency and consent. Compliance with regulations such as GDPR and CCPA is a top priority, and brands are increasingly transparent about how they collect, store, and use consumer data.
8. Sustainability and Social Responsibility: Consumers are increasingly drawn to brands that demonstrate a commitment to sustainability and social responsibility. Internet marketers are incorporating eco-friendly practices into their campaigns and highlighting corporate social responsibility initiatives to appeal to socially conscious consumers.

In short, internet marketing in 2024 is characterized by data-driven strategies, multichannel approaches, a focus on video content, integration with e-commerce, optimization for voice search, adoption of AR and VR technologies, emphasis on privacy and ethics, and a commitment to sustainability and social responsibility. Adaptability and innovation are key as marketers navigate an ever-changing digital landscape.

Read on to discover some of the third party platforms can help you achieve your internet marketing goals in 2024.

WEB MARKETING LONDON

WEB MARKETING

There are many different forms of Web Marketing, digital marketing and online advertising and many different strategies involved.

Here I shall explain a few and detail how these can be used to ultimately increasing site traffic to get more visitors and essentially get more customers and consumers attracted to your product or services. In short generating more customer leads.

Some of the subjects I have already covered within this website so I have created a link for you to follow;

Social Media Marketing
Take social network accounts. Of which there are many to choose from:

• Instagram
• TikTok
• Twitter / X
• LinkedIn
• Facebook
• Snapchat
• WhatsApp
• YouTube

Email Marketing

• Press Releases
• Product Reviews
• Product Testing
• Competitions
• Special Offers

But I would Seriously stay away from Spam Emailing

Newsletter
Get people to sign up for a newsletter and then you can keep them informed of your latest products or services.
​
Online Competitions
Create something that someone can win and you'll be sure to attract visitors.

​Branded Experiences

Service Marketplace Platforms

• Etsy
• Fiverr
• Taboola
• Upwork

Experiential Marketing

Events and Ticketing Platforms

• Eventcube
• Eventbrite
• Bizzabo
• Ticketbud
• Accelevents

---

DIGITAL MARKETING LONDON

ONLINE MARKETING LONDON

,
Internet Advertising

You would argue that SEO is a major part of internet advertising, but here I am assuming that you have a website that is performing for all your keywords and you are trying attract even more customers. Well you really need to cover all your keywords and more.

Take SEO for example not everyone types in SEO when they are searching for someone to Optimize their website, likewise some people will not know that they even need an SEO will it should therefore be your strategy to ensure visitors find and know about your product

PPC Campaigns

• Google Ads (formerly Google AdWords) 
• Facebook Ads ( Meta Ads)
• Instagram Ads ( part of Facebook Ads)
• Microsoft Ads (Bing Ads)
• LinkedIn Ads
• Twitter Ads
• Pinterest Ads

Affiliate Marketing

• Shopify Collabs
• ShareASale
• AWIN
• ClickBank
• FlexOffers
• Impact

Blogging
Keep blogging but make sure what you have to say is interesting and fun and likely to be shared and above all make it unique. Try combining this with Facebook and X formerly Twitter.

• Blogger
• Drupal
• Medium
• Tumblr

Third Party Retailers

• Alibaba
• Amazon
• Ebay
• Etsy
• Facebook Marketplace
• Shopify
• Temu

Other Types of Marketing
Vlogging and here are some of the most popular platforms:

• YouTube.
• Vimeo.
• Facebook.
• Instagram.
• TikTok.
• DailyMotion.
• Twitch.

---

INTERNET MARKETING LONDON

Digital Marketing

Digital Marketing London
How to beat the Competition

BEST SEO TIPS

SOCIAL MEDIA

WEB DESIGN

INTERNET MARKETING

SEO CONSULTANT

DRIVE MORE TRAFFIC

PPC CAMPAIGNS

EXAMPLES

SEO PRICES

SEO BLOG

Consultant

DO I NEED AN SEO CONSULTANT?

​As a SEO consultant in London I carry out consultancy work for individuals, sole traders, small companies and large businesses.  Providing specialist SEO advice on several different levels in and around London. We help start up businesses, new businesses and established companies.

So what can an SEO Consultant do for you or your company?

• Provide unbiased behind the scene technical advice on new and exisiting websites,
• Advise on best practices, web page structure, content, accessibilty and performance, 
• Provide support and advice with Social Media, Online Marketing campaigns, PPC (Pay Per Click Marketing), Keywords,
• Design and build a new website and provide ongoing SEO Support and website management,
• Fix problems with existing websites, correct errors and improve site structure and on and off-page SEO,
• Provide SEO training and SEO workshops to help improve the knowledge of you and your web design team, article writers, content managers, bloggers, writers and SEO's.

Now that's what I call INternet Marketing

AFFILIATE MARKETING VS PPC

​Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates for driving traffic or sales to their website or product through the affiliate's marketing efforts. It operates on a revenue-sharing model, where affiliates earn a commission for each successful referral they generate.

You could spend your money on advertising (PPC) or pay others to advertise for you based on purely sales. Here's how affiliate marketing works and why it could be beneficial to you:

1. Parties Involved: There are three primary parties involved in affiliate marketing: the merchant (seller or product creator), the affiliate (marketer or publisher), and the consumer. The merchant sells a product or service, the affiliate promotes it, and the consumer makes a purchase.
2. Affiliate Promotion: Affiliates promote the merchant's products or services through various marketing channels such as websites, blogs, social media, email newsletters, or online advertising. They use unique tracking links provided by the merchant to track their referrals accurately.
3. Referral Tracking: Each affiliate is given a unique affiliate link or code by the merchant to track the traffic and sales they generate. When a consumer clicks on the affiliate's link and makes a purchase or completes a desired action (such as signing up for a service or filling out a form), the affiliate earns a commission.
4. Commission Structure: The commission structure varies depending on the merchant's preferences. It can be a percentage of the sale amount, a fixed amount per sale or action, or a hybrid model combining both.
5. Affiliate Networks: Many merchants use affiliate networks to manage their affiliate programs. These networks act as intermediaries between merchants and affiliates, providing tracking technology, payment processing, and affiliate support services.
6. Benefits for Merchants: Affiliate marketing offers several benefits for merchants, including increased sales and brand exposure, access to a wider audience through affiliates' marketing efforts, and a cost-effective marketing strategy where they only pay for actual results.
7. Benefits for Affiliates: Affiliates benefit from affiliate marketing by earning passive income through commissions, leveraging their existing audience and marketing channels, and having the flexibility to promote products or services that align with their niche or interests.

Affiliate marketing is a mutually beneficial partnership between merchants and affiliates, driving sales and revenue for businesses while providing income opportunities for marketers who promote their products or services. It's a popular and effective marketing strategy in the digital age, offering scalability, flexibility, and measurable results for all parties involved.