drive more traffic
DRIVE MORE TRAFFIC TO MY WEBSITE
HOW TO Drive More Traffic to my Website - How to get more visitors and more hits
In this section I am going to cover "How to drive more visitors to my website".
And more importantly the right customers. It is no point getting lots of visitors and inquiries if you cannot fulfill the work. Or perhaps the traffic you're getting is attracting the wrong type of visitor. Those who basically click in and click out. Likewise what some people believe are (or those that Google tells you are) the most popular keywords are often not . They may be the most popular searched for keywords and Google will show you the numbers to back this up. However in your line of business you may be blinkered by these numbers and if your own vision is slightly narrowed by the whole Keyword Process this can lead to some quite disappointing results especially if you're utilising Google Adwords and PPC Pay Per Click and are seemingly paying for click after click with no business to show for the cost. Also you need to specify those words that you do not want in your adwords / PPC campaign.
An example would be, you are a locksmith and your advert will appear every time the word "locksmith" appears. This would not help if someone searched for a car locksmith if you do not offer these services, so unless you specify not to appear with this word you will be paying every time someone clicks on this.
Well in this next section I will try to teach you some of the nuances with the way people search.
I have covered keywords in some detail but I am going to explain some subtle differences and in this section I am going to compare several businesses. The three Business / companies that I am going to compare is a London Driving School, a Yorkshire Removals Company, and a UK Saddle Company offering bespoke saddles for Sale and Fitting. For the sake of this article The Removals Company is based in a small town near to Boroughbridge North Yorkshire, the Horse & Pony Saddle Company in the North of England and The Driving School in London ( that actually works out of the more specific area and location of Wimbledon). South West London to be precise!
As I have pointed out earlier your keywords should usually point out the exact nature of your product which should reflect what a normal person would type into Google to seek out or find your product or services and then generally they will add their location or where they want those services.
Now here is the problem
The London Driving School used to have the URL https://www.london-driving-school.co.uk/ A good URL or domain name should contain your main keywords but not hyphens !. Hyphens are now considered bad by Google and your site will be penalised if you use them in your main url /domain name ((note: not subpages) Just underscores are considered slightly bad there)
In this case it does not, London is by far to bigger an area to operate just one driving school out of, as the area is just to big (unless you are a massive company such as BSM, AA or a Franchise operator such as RED) and one of the main difficulties for a small to medium size business is..... For a driving Instructor to drive across one part of London to the other, to specifically take people for driving lessons, this could sometimes take you hours and London is a massive city, you'd simply lose out on petrol and time spent not working whilst driving to and from locations. What is good, is that this site has achieved a page 1 ranking for Driving School London as well as South West London Driving School. However it does mean that lots of work has to be passed up because of the location, either it being halfway across London or there are no drivers currently available in that area. The next main problem is who seriously would type in "Driving School London". Generally people would type in their local area name, be it driving schools in Twickenham, Wandsworth, Richmond, Kingston or Wimbledon for their Local driving Instructors or school. So basically the URL and it's keywords are somewhat flawed. Now the only people who I can see using these keywords are people new to London such as foreign nationals based in London wanting to obtain a UK Driving Licence. Simply because they are just not aware of the size of London and don't know the specific areas of London. So I suppose it does then still have it's uses.
London Driving School
Flat 14, 104 Green Lane,
Morden, Greater London,
0800 612 6203
Next the Yorkshire Removals Company, now forgive me if I do go against a couple of things I have written in previous section but things do change and you do learn new things about different businesses!
People searching for Home Removal Companies looking to provide transportation of their home contents will probably widen their search area. By that I mean they will not necessarily search for Home Removal Companies in their Local Town, be it in this scenario, Leeds, Ripon or Harrogate. Unless they are moving to or within the same locale or town (and how often is that). So in this case people searching for these services will widen their search area to the county, in this case Yorkshire. Or Possibly North Yorkshire
Next Scenario Company that has Custom Saddles For Sale. Now this Saddle Company is based in the North of England and also offers a Custom Saddle fitting Service. Now this is a very specific and specialised product that will not be available in every town and therefore this company focuses its business on The North of England, North Wales and North Midlands. By limiting this companies product & service area it would almost definitely limit it's customer numbers, but on the other hand, it is not feasible for the business to operate and cover the whole of the country. And horse riders / owners, people buying these products will generally know that they are not going to be able to find these specific custom and bespoke saddles or specialist fitting services locally, (but will possibly check online if there is a local retailer, supplier or service provider). Therefore this company if it limited itself, in terms of area and keyword searches, to the local area it would have little or no business but would quite probably rank very high for it's services.
And again as above people are more likely to search for this product & service by using UK, their geographical location, i.e North of England and or their local or neighbouring counties.
So when your optimizing a website and your looking at your keywords and ultimately looking at driving more customers to your websites you need to be aware of all these different factors. Who are your customers?, will they travel? are you competing locally? internationally? can you compete in a larger area? Should you start off small and build on your success? Quite often if you ask any business they know all of these things, but if you just ask them what are their keywords are they will fail to mention this and become blinkered by simply the power of the web / internet !
So double check and ask the right questions.
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