THE BEST website optimiZation tips
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WEBSITE OPTIMIZATION TIPS 2019
In this next section I will try and provide you with some of the best SEO tips that I have been using to rank highly in search engines in 2019.
The Best SEO Techniques FOR 2019
In this section I aim to provide a basic overview on what you need in your website to feature highly in search engines. It's the most comprehensive helpful SEO advice you will find anywhere in the world. Most of these are Basic Optimization Tips for 2019 but they are also the "Best Optimization Tips for 2019" because they are all fundamental to creating a highly ranked website in the Google Search Engine and other search engines including Bing and Yahoo.
So if you have not got these key SEO areas or the SEO basics covered you will struggle from the start. I shall list these SEO areas and add a weight or liking to each SEO factor, that Google seems to gives each criteria or area I advise upon. But remember this is cumulative, just because you can't achieve everything in the list below it does not mean you will not feature highly, as the other websites you are competing against in Google, might not be able to achieve all these as well! And not forgetting you have to have your keywords right in terms of density (which is not always 4%) but also links - Internal Links, Inbound Links and Outbound Links.
I use lots of tools for checking my websites and I have found Lighthouse by Google to be a good quick and easy way of checking this. To use Lighthouse I open up a incognito window in chrome by holding down "ctrl + shift + n". This will then open up a new window. Then go to your web page and right click anywhere on the page and select inspect. Then in the menu that appear select Audit and then the button Run Audits
Lighthouse will then provide you with a performance, accessibility best practice, SEO and PWA Score.
And will then also provide you further down a list of passed audits and failed elements and diagnostics. You can then work through these and improve your score.
I also use https://www.webpagetest.org/lighthouse which sometimes gives you a slightly different score but may provide further insights.
1. Age of Domain and Longevity - SEO Impact Medium
Always register your domain for as long as possible, this shows Google that you are serious and the website will not be just a flash in the pan. Also if you have chosen a good domain name it is in your interest to keep this as long as possible. Google will always give websites that are older a little more weight as they will have hopefully built up a page ranking over time if they are good.
Using or purchasing an older domain name is only a good idea if it has actually been used and therefore has had some form of a website on it in the past? Go for a shorter domain where possible and also your domain name does not need to contain your keywords.
You can use these free tools to check pagerank and domain age.
Additionally you know need to be aware of any black hat techniques and bad linking practices that has possibly affected the the domain names usability in the future.
Read More on: is an older domain name better >
HOW DO I SPEED UP MY WEBSITE?
2. Speed of Website- SEO Impact Low
Java-Script files depending on your theme and the plugins you employ can really slow your website down.
There are several things we can do to improve this.
Combine JavasScript Files
Instead of your web page calling 3 or 4 different Javas-Script files you can merge these to decrease the number of times the page calls upon different resources.
WHAT IS A GOOD WEBSITE STRUCTURE?
4. Website Basics - SEO Impact Medium to High
These are basic things your website needs in terms of structure and content. You really need to have all these bases covered:
WILL SOCIAL MEDIA HELP MY WEBSITE
5. Use of Social Media with web Pages - SEO Impact Medium
Make use of Social Media links with your website with Facebook, , Twitter, Linkedin, Pinterest, Blogger etc and get all your friends and family to "link in", "like" and "share" and "tweet" your website among their social groups. Use Social Media like Google+ and Twitter to promote your website, services and products. Be sure to write some stuff and post on your different social media forums. Make sure you always include a link to your website in whatever you write about but make sure it is relevant. If you are writing about a new product or service link the text to your page that contains that info.
What are good inbound external Web Links
6. Good Website Links - High SEO Impact
Yes you need inbound and outbound links. It used to be all about getting hundreds and thousands of backlinks but not anymore. Google is constantly trying to make searches better and the old BLACK HAT Technique of just spamming hundreds and thousands of links into your website with your URL and Keywords no longer works. Well actually it may work initially but if Google thinks these are spam links, from link farms, from websites that are blacklisted, blocked or known to have malware then these will not work. Also if the links are from other countries such as India, America, Russia and Poland and your website is not based there they will see these as bad links. So now a few good quality links to your website seems to help far more. Good link checklist:
TOP KEYWORD BASIC OPTIMIZATION TIP
The Key to achieving a Google ranking with your Keywords are to make sure that all of your Keywords feature in your web site and web pages across al the different elements, Do not try to cram in too many keywords in one web page and start trying to go off topic. The use of additional landing pages may be required to keep the keyword focus:
WHAT IS THE BEST KEYWORD DENSITY
Keyword density depends on a lot of things, between 3-4% is good.
And make sure your first sentence contains your main keywords.
And don't forget to mess around with keyword density sometimes less is more! See what your competitors are doing and try more or less..........!
Never repeat strings or keywords in titles or image title or alt tags. It can appear across all three but having 10 pictures all called the same thing won't work! Will look like keyword stuffing.
Google likes a good mix of these, not too many too little and not all the same.
As I said above: These are the best basic website tips and if you do not have most of these in your website then you will make your job far more difficult. These are just a few of the many things you need to build a good and great website but this should get you started off on the right track.
Please feel free to comment on the Best Website Optimization Tips and Advice ever or please feel free to add your own great tip below. And I always save some to keep me in work.........................!
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