How do I know if duplication is affecting my Website Optimisation? and what can I do to stop my content being picked up as duplicate content? In this section I shall look at a few tools you can use as well as Google Webmaster to help you figure out if your website's SEO is being penalised because your canonical links in your header or htaccess file.

SSL CERTIFICATES
With the introduction of SSL Cetificates "Secure Sockets Layer" delivering websites over https "Hypertext Transfer Protocol Secure" you could now have 4 different versions of your website being presented which could throw up more duplication issues for your website. What's more be carful which you link too!

POSITIVE SSL CERTIFICATES
In the ever changin world of SSL Certificates there are now what they call positive SSL Certificates. But I'm finding conflicting information on these! 

On one hand some are saying these are perfect for start ups and blogs!

But elsewhere I am finding that these certificates are specifically designed for large business websites that deal with a shopping cart and transactions and offers an extra layer of security.

So which is it?

I think the latter

By Zach Mendelsohn 


SEO London

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Having read some interesting news from a few varied sources regarding SSL Certificates I decided to put the rumour mill to the test. As there have been some varying comments and discussions on how much this will actually help.

So I built a new website and optimised the website as I normally would do but this time with a SSL Certificate.

SSL Certificates cost about £50 per year depending on where and who you purchase it from and can be relatively simple to set up!
What will the results tell us?

Please read my other blog post regarding duplication issues which the SSL Certificate has impacted websites with.


By Zach Mendelsohn 


SEO London

WHAT KEYWORD DENSITY IS RIGHT
Now I've just been reading a lot about keyword density because someone just emailed me a so called magic bullet for google! Anyway there are hundreds of theories regarding what your keyword density should be, ranging from 4% all the way up to 20% and some bizarre Ideas that density does not matter anymore.

We all know that if the word is not there, then you won't rank for it and if you add it too many times then google will think you're using Black Hat techniques, but there must be some happy medium. Well this chap just emailed 2.5% was the magic number! 2.5% of what though!, content + metatags + alt tags + image file names etc. Or of 2 keywords or 3 or even 4 keywords.

​Some tools you can find online say 4% but in my experience it is much higher than this, although it does depend on competition. Not what your competition has, but the quantity vying for those keywords, more competition the higher the percentage. Rumours are still afoot that Google will attempt to once again target keyword stuffing as they still think it is a problem. Knowing how clever the chaps are at google I think that currently and in the future the way the algorithms will work will be much more sophisticated.

FUTURE FOR KEYWORD DENSITY
But currently I think Keyword density is a major factor. I'm currently experimenting and I'm quickly finding what won't work but it seems to be a very finely tuned balance. And the % do seem to change depending on content, number images and other add ons.

So basically I think the more you have going on in your website the more Google will forgive you for not having a high keyword density. As Google keeps saying it's rewarding good engaging content rather than just words.

UPDATE ON KEYWORD DENSITY
It's still a major factor. Remember that if you don't mention the word Google will not show you in it's search results for that word even if you have contributing words.  Always mention your location


By Zach Mendelsohn 


SEO London

I'm revealing some of the fundamental websites SEO (search engine optimisation) basics that will help your website rank highly in search engines.