How do you get more visitors to your website and importantly how do you get the right customers to your website? Perhaps you are getting lots of traffic but you're getting is attracting the wrong type of visitor and this is not converting into sakes. Those who basically click in and click out. We refer to this as bounce rate. Bounce Rate is what happens when a user clicks on one page, and then almost immediately leaves the website or page. The there is DWELL Time which influences a web pages authority and ranking. For it to be considered dwell time, the visitor needs to click on a page from the SERP (Search Engine Results Page, stay a while, and then either click back to the SERP or otherwise exit the page. If the visitor then clicks on another page of your website this is then refered to as Time On Page. Likewise what some people believe are the most popular keywords are often not. And sometimes the keywords you are using are getting you the wrong type of visitors. Click on the link below to find out how you can resolve this
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Social Media should be seen as a way to spread the word, a way to get more visitors and people interested in your product. But just by being liked by hundreds of people is not going to get your website to No.1 in Google and you'd be a fool to think so. Yes it helps but there is so much more than needs to be right with your website and you social media accounts for this to really help. Social Media should be seen as one of the many Jigsaw pieces to make up the bigger picture. Of the main Social Media tools these are some of the best, in no particular order:
Social Media PPCIf you can't beat them join them. Some businesses grow their social media communities manually . But this can be a lengthy and time consuming process. But now you get your products or services seen by thousands of social media users by doing PPC Advertising ("pay per click) through all of your social media platforms such as:
Affiliate MarketingAffiliate Marketing is a performance-based marketing strategy where businesses reward affiliates for driving traffic or sales to their website or product through the affiliate's marketing efforts. It operates on a revenue-sharing model, where affiliates earn a commission for each successful referral they generate
The Best Website Optimization Tips for 2024 for creating a highly ranked website in the Google Search Engine and other search engines including DuckDuckGo, Bing and Yahoo. Here at SEOLIT we have created a weighted list of key SEO website, page elements and areas that search engines like or require for your website or web page to begin ranking highly! Including fundamental must haves and simple do's and don'ts that could help or harm your ability to rank. The Google algorithm is made up of dozens upon dozens of ranking factors. And within this page I cover many of these insights including helpful advice and some money saving tips that will get you ranking highly and quickly in 2024. Some of the many areas my SEO Tips for 2024 cover or include are:
Click on the link below to learn how you could get your website ranking highly today. Top Digital marketing strategies, internet marketing continues to evolve rapidly, driven by advancements in technology, changing consumer behaviors, and the emergence of new platforms and social media channels. Here's a quick intro into digital marketing trends sweeping the internet today. Within this section I will cover:
Read on to discover some of the third party platforms can help you achieve your digital marketing goals in 2024. I get asked these questions a lot. Can I use AI Generated content in my website? Will AI generated text negatively affect SEO? Can you rank in Google using computer generated content? Google does not exclude, ban or punish your website for having AI-generated content. Google accepts the use of AI-generated content, as long as it's done ethically. I had used the word ethically in a previus blog and then had to go back and check exactly what that means. Meaning of Ethically - in a way that is morally right or that relates to moral principles. Well that cleared it up, right? Well no, not really. I've written about duplicate content previously and although I am very impressed with AI technology I do wonder how much of it is copied from other online sources. And going forward, how much of the AI platforms generated content is being re-generated, thus making it a copy of a copy and potentially already used content. It's an interesting subject and one that may evolve. If you wich to read more on this subject have a look at my page discussing duplicate content and it's use. Including how to combat any potential negative impacts to SEO from duplication. Here's What ChatGPT Had to say on the SUbjectYes, AI-generated content can be used on websites, but it's important to use it responsibly and ethically. Here are some considerations:
BUT I SUPPOSE THE QUESTION IS.......... DO YOU TRUST A ROBOT? Post by Zach Mendelsohn SEO Consultant London Hashtags: #ai #aiprojects #aiforeveryone #aiforbusiness #opensource #technologythesedays #duplicate #copy #duplication #original #own #repetition Here is a list of a few of the currently most popluar AI Robot generated content tools in no spefific order:
CAN I DO A ONE PAGE WEBSITE? - SEO LONODN
HOW MANY WEBSITE PAGES DO I NEED?
So. when I get a new client they are usually asking me why they 're website is not ranking in Google. One of the most common issues I find is that their website does not have enough pages. And then they ask "How many pages do I need?" Well that does depend. I do know that more equals more and achieves better results, but what is the minimum no of web page you need? HOW MANY WEBSITE PAGES DO YOU NEED? Yeah, so generally I tell my clients they need a minumum of 6 pages and a blog page to rank. And that each page needs to focus on a minimum of x number of keywords, with images and additional content. BUT DO I KNOW THIS FOR SURE? Well in short no? All I Know is Google loves content and the more content you have the better your page/s and or website will rank. SO I DECIDED TO TEST IT OUT So initially I set up a one page wbsite for my name "Zach Mendelsohn". I thought there are quite a few websites and people using Zach Mendelsohn as a keyword and that would be a simple and easy benchmark. to follow. I mean, if I can't rank highly for my own name then surely there is proof in the theory and I have evidenced this with practice (nearly said pudding then). ONE PAGE ZACH MENDELSOH WEBSITE You can see it here https://zachmendelsohn.weebly.com/ So it took nearly 3 weeks for Google to pick it up in searches (search results) despite me linking to it. And is now only on page 3 of Google. NOT THE BEST START UP Usually my page would be picked up within 48hrs bu not this one. 3 weeks.........! SO I ADDED A GOOGLE BUSINESS LISTING Not sure whether this helped or was the main reason why I got listed, but I have now linked this account with Google Business. See here https://zach-mendelsohn.business.site Interestingly this webpage is now No.1 in Bing Search Engine. It appears Google is a bit more disconcerning! And is much further down the list. WILL SOCIAL MEDIA HELP? So that has not stopped me! I have used existing accounts and created new social media channels to link to this new website. And I have basically thrown everything at it. So will a one page ZACH MENDELSOHN website rank highly in Google? SEO RESULTS THUS FAR Results are ongoing but they do seem to back up my and other peoples theories. WHICH IS: That you need more than one wesbite page to rank highly in Google. HOWEVER Results were not as bad as I expected though and I hope to update you on further improvements. UPDATE It has just made it into page one, at the bottom of the list in position 9. With all the effort and linking I would coclude Google does not like one page websites. Unless it is it's own business.site page. WHich has faired much better but still not great. By Zach Mendelsohn SEO London
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