Having read some interesting news from a few varied sources regarding SSL Certificates I decided to put the rumour mill to the test. As there have been some varying comments and discussions on how much this will actually help.

So I built a new website and optimised the website as I normally would do but this time with a SSL Certificate.

SSL Certificates cost about £50 per year depending on where and who you purchase it from and can be relatively simple to set up!
What will the results tell us?

Please read my other blog post regarding duplication issues which the SSL Certificate has impacted websites with.

By Zach Mendelsohn 

​Best SEO London

Why They Are Essential for Your Website and How to Get One for Free
In today’s digital landscape, securing your website is more important than ever. One of the most effective ways to ensure your site’s security is by implementing an SSL (Secure Sockets Layer) certificate. At SEOLIT, we understand the critical role SSL certificates play in SEO and user trust. Let’s explore why SSL certificates are now ubiquitous, why they weren't always used, and how you can obtain one for free.

What is an SSL Certificate?
An SSL certificate is a digital certificate that authenticates a website’s identity and enables an encrypted connection. This encryption ensures that any data transferred between the web server and the browser remains private and secure. Websites with SSL certificates display “https://” in their URL, along with a padlock icon, signaling to users that the site is secure.

Why SSL Certificates Are Essential
 1. Enhanced Security
SSL certificates protect sensitive information such as credit card numbers, login credentials, and personal data from being intercepted by malicious actors. This encryption is crucial for any website that handles user data.
2. Boost in SEO Rankings
Google has made it clear that SSL is a ranking factor. Websites with SSL certificates are favored in search engine results pages (SERPs), potentially leading to higher rankings and increased organic traffic.
3. Increased User Trust
When users see the padlock icon and “https://” in the URL, they are more likely to trust the website. This trust can lead to higher conversion rates and customer loyalty.
4. Compliance with Regulations
Many data protection regulations, such as GDPR, require websites to implement measures to protect user data. SSL certificates help ensure compliance with these regulations.

Why SSL Certificates Weren’t Always Used
 1. Cost
In the past, SSL certificates were expensive and often seen as an unnecessary cost for smaller websites. However, the rise of free SSL certificate providers has made it more accessible to all website owners.
 2. Complexity
Implementing SSL certificates used to be a complex process that required technical expertise. Today, many web hosting providers offer simple, one-click SSL installation, making it easier for non-technical users.
3. Lack of Awareness
There was a general lack of awareness about the importance of SSL certificates. As cybersecurity threats have increased, so has the understanding of the need for secure websites.

How to Get a Free SSL Certificate
 1. Let’s Encrypt
Let’s Encrypt is a free, automated, and open certificate authority (CA) that provides SSL certificates. Many web hosting providers support Let’s Encrypt, allowing for easy installation and renewal.

Steps to Get a Let’s Encrypt SSL Certificate:
  1. Check if your web hosting provider supports Let’s Encrypt.
  2. Use your hosting provider’s control panel to enable Let’s Encrypt SSL.
  3. Follow the on-screen instructions to complete the installation.

2. Cloudflare
Cloudflare offers free SSL certificates as part of its free plan. By routing your traffic through Cloudflare, you can secure your website with SSL.
Steps to Get a Cloudflare SSL Certificate:
  1. Sign up for a free Cloudflare account.
  2. Add your website to Cloudflare and change your DNS settings to point to Cloudflare’s servers.
  3. Enable SSL in the Cloudflare dashboard.

 3. Web Hosting Providers
Many web hosting providers, such as Bluehost, SiteGround, and HostGator, offer free SSL certificates as part of their hosting packages. Check with your provider to see if they offer this service.

SSL Conclusion
Incorporating an SSL certificate into your website is no longer optional; it’s a necessity. From enhancing security and boosting SEO rankings to increasing user trust and ensuring regulatory compliance, the benefits are clear. The barriers of cost and complexity have been significantly reduced, making it easier than ever to secure your website.

For personalized advice on implementing SSL certificates and optimizing your website’s SEO, visit Best SEO London. Our experts are here to help you navigate the complexities of digital security and achieve your online goals.

WHAT KEYWORD DENSITY IS RIGHT
Now I've just been reading a lot about keyword density because someone just emailed me a so called magic bullet for google! Anyway there are hundreds of theories regarding what your keyword density should be, ranging from 4% all the way up to 20% and some bizarre Ideas that density does not matter anymore.

We all know that if the word is not there, then you won't rank for it and if you add it too many times then google will think you're using Black Hat techniques, but there must be some happy medium. Well this chap just emailed 2.5% was the magic number! 2.5% of what though!, content + metatags + alt tags + image file names etc. Or of 2 keywords or 3 or even 4 keywords.

​Some tools you can find online say 4% but in my experience it is much higher than this, although it does depend on competition. Not what your competition has, but the quantity vying for those keywords, more competition the higher the percentage. Rumours are still afoot that Google will attempt to once again target keyword stuffing as they still think it is a problem. Knowing how clever the chaps are at google I think that currently and in the future the way the algorithms will work will be much more sophisticated.

FUTURE FOR KEYWORD DENSITY
But currently I think Keyword density is a major factor. I'm currently experimenting and I'm quickly finding what won't work but it seems to be a very finely tuned balance. And the % do seem to change depending on content, number images and other add ons.

So basically I think the more you have going on in your website the more Google will forgive you for not having a high keyword density. As Google keeps saying it's rewarding good engaging content rather than just words.

UPDATE ON KEYWORD DENSITY
It's still a major factor. Remember that if you don't mention the word Google will not show you in it's search results for that word even if you have contributing words.  Always mention your location

By Zach Mendelsohn 

Keyword density is a critical concept in search engine optimization (SEO) that refers to the frequency with which a keyword appears on a webpage relative to the total word count. While there are varying opinions on the optimal keyword density, understanding its role and how to manage it effectively can significantly impact your SEO strategy.

What is Keyword Density?
Keyword density is calculated by dividing the number of times a keyword appears on a page by the total number of words, then multiplying by 100 to get a percentage. For instance, if a keyword appears 25 times in a 2000-word article, the keyword density would be 1.25% [(25/2000) x 100%][5].

The Importance of Keyword Density
Keyword density helps search engines understand the relevance of your content to specific search queries. However, it's important to note that keyword density alone is not a major ranking factor. Google has evolved to prioritize content quality and relevance over mere keyword frequency[3].

Recommended Keyword Density
There is no universally agreed-upon "ideal" keyword density. Historically, a density of 2-3% was recommended, but modern SEO practices suggest a range of 1-5% to avoid keyword stuffing and ensure natural content flow[5]. Some experts recommend keeping it between 2-4% as a safe range.

Tools for Checking Keyword Density

1. SEO Review Tools Keyword Density Checker
This free tool provides a basic overview of keyword density and highlights keywords with abnormally high appearances.

2. SEOBook Keyword Density Analyzer
This tool offers more detailed analysis, including the ability to exclude stop words and include meta information.

3. Copywritely Keyword Density Checker
A user-friendly tool that provides a quick glance at keyword density, though it lacks some advanced features.

4. Semrush’s On-Page SEO Checker
A comprehensive tool that includes keyword density checks along with other SEO metrics like title and metadata assessments, backlink prospecting, and competitive analysis.

 5. Surfer SEO
This tool not only checks keyword density but also provides a holistic content score, helping you optimize for related terms and overall content quality.

Best Practices for Keyword Density

1. Avoid Keyword Stuffing
Overusing keywords can lead to penalties from search engines. Focus on natural integration of keywords within your content.

2. Use Related Keywords
Incorporate semantically related terms to enhance content relevance without overloading the primary keyword.

3. Strategic Placement
Place keywords in critical areas such as the title tag, meta description, URL, first 100-150 words, and at least one subheading.

4. Content Quality Over Quantity
Prioritize creating valuable, informative content that meets user intent rather than obsessing over keyword density percentages.

Keyword Density Conclusion
While keyword density remains a useful metric for SEO, it should not be the sole focus of your content strategy. Balancing keyword usage with high-quality, relevant content that satisfies user intent is key to achieving better search engine rankings. Utilize keyword density tools to streamline your optimization efforts, but always keep the end user in mind.

By maintaining a balanced approach to keyword density, you can enhance your SEO strategy and improve your website's visibility and ranking on search engines.

My latest Optimisation Results for this website.

Current No.1s
Drive More traffice to my Website London

Drive more Traffic to your Website London

The Art of Website Optimisation


Other Significant results
Get my page to page 1 of Google - 7
Get my website to Page 1 of Google London  - 3 was No.1
Website Optimization London - 5
Website Optimization South London - 6

The SEOLIT blog offers a variety of posts on SEO, digital marketing, and related topics. Here is a list of blog posts available on the SEOLIT website, along with brief descriptions of their content:
Blog Posts
SEO Techniques, News, and Trends for April 2024
Discusses audience research, evolving search ranking factors, AI-powered SEO tools, sustainable crawling and indexing, and competitor analysis.

Why Hire a London SEO Consultant
Explains the benefits of hiring an SEO consultant in London, including specialist advice for various website platforms.

Get More Visitors to Your Website
Provides strategies to attract the right type of visitors, reduce bounce rates, and improve dwell time and time on page.

Social Media and PPC Campaigns
Discusses the role of social media in driving traffic and the benefits of PPC advertising on social media platforms.

Affiliate Marketing
Explains the concept of affiliate marketing and its benefits, focusing on the revenue-sharing model and performance-based strategies.

Google's March 2024 Core Update
Details the significant changes brought by Google's March 2024 Core Update, including a focus on content quality, relevance, and E-E-A-T.

Website Optimization Tips for 2024
Offers a comprehensive list of SEO tips for 2024, covering key website and page elements that influence search engine rankings.

Top Digital Marketing Strategies
Discusses the latest digital marketing trends and strategies, including the use of iframes vs. JavaScript for website embeds.

AI-Generated Content and SEO
Explores the use of AI-generated content in SEO, addressing ethical considerations and potential impacts on search rankings.

What’s the Good SEO News?
Highlights the positive aspects of Google's March 2024 Core Update, such as increased visibility for high-quality websites.

Less Page Impressions but Same Amount of Visitors
Discusses observations from local businesses and SEO specialists regarding changes in page impressions and visitor traffic post-update.

Website Optimization Tips 2024
Provides a detailed guide on website optimization tips for achieving high rankings in Google and other search engines.

Top Digital Marketing Strategies
Covers digital marketing trends and strategies, including the debate between using iframes and JavaScript for website embeds.

AI-Generated Content and SEO
Delves into the use of AI-generated content, its ethical implications, and its potential effects on SEO.

These posts cover a range of topics essential for anyone looking to improve their SEO and digital marketing efforts. For more detailed insights, you can visit the SEOLIT blog directly.

​Zach Mendelsohn

Best SEO London