Experiential Marketing is similar to a branded experience where by the user experiences an event, show or attraction that is sponsored by a brand. Now with the latest technology users can be immersed into an experiential 3D World.

So this was originally a test, I betted a client that I could rank in the first page of Google for the kewyords "Experential Marketing".

And guess what I ranked 2nd ro 3rd place in a Google search. No idea where it ranks now,

Oh hold on.......

Just Checked

Yep "Experiential Marketing" now does not even rank in the first 5 pages of Google even if I add London.

It was the newest buzzword at the time though!


By Zach Mendelsohn 


SEO London

When choosing an SEO Company you should first look at where they rank within Google. This is often a good indication of how good they are at optimisation. If they can rank highly for their own keywords they will probably do a great job on yours. Remember ranking for any keywords associated with the term "SEO" is highly competitive. So if they rank highly for "Best SEO", "Top SEO" and "No.1 SEO" and say London as your location they must be pretty good. 

So although they might not be able to compete on the world stage however they should be ranking highly for their specific business location such as London, England or UK. 

So when you choose a company to look after your future business choose one that is looking after it's own.

So this was just a stupid post. 

I mean surely who is the best SEO in the World. It is obviously the person who works for Google who wrote the algorithm or who has inside knowledge of the algorithm. Or is it the person that ranks the highest for the search term "Best SEO in the World!.

However according to Google I am currently the 69th Best SEO in the World.

I certainly fair much better when it comes to SEO's in London. 

But rank 2nd for best SEO in the Universe and 3rd for best SEO in the Galaxy, So we obviously have some interplanetary lopers out there that are SEO's aswell.

Mmm!  Nice to know!'




By Zach Mendelsohn 


SEO London

How to add image alt tags in Go Daddy Website Builder 7,

​Fixed

So this was an interesting issue I came upon, whereby a client was insistent on using Godaddy Website Builder, and wanted it optimised.

Well we managed to circumvent the issue in rather a unique style and getting him ranking in the top 3 of google for his main keywords. 

Click on link above to read more


By Zach Mendelsohn 


SEO London

WHAT KEYWORD DENSITY IS RIGHT
Now I've just been reading a lot about keyword density because someone just emailed me a so called magic bullet for google! Anyway there are hundreds of theories regarding what your keyword density should be, ranging from 4% all the way up to 20% and some bizarre Ideas that density does not matter anymore.

We all know that if the word is not there, then you won't rank for it and if you add it too many times then google will think you're using Black Hat techniques, but there must be some happy medium. Well this chap just emailed 2.5% was the magic number! 2.5% of what though!, content + metatags + alt tags + image file names etc. Or of 2 keywords or 3 or even 4 keywords.

​Some tools you can find online say 4% but in my experience it is much higher than this, although it does depend on competition. Not what your competition has, but the quantity vying for those keywords, more competition the higher the percentage. Rumours are still afoot that Google will attempt to once again target keyword stuffing as they still think it is a problem. Knowing how clever the chaps are at google I think that currently and in the future the way the algorithms will work will be much more sophisticated.

FUTURE FOR KEYWORD DENSITY
But currently I think Keyword density is a major factor. I'm currently experimenting and I'm quickly finding what won't work but it seems to be a very finely tuned balance. And the % do seem to change depending on content, number images and other add ons.

So basically I think the more you have going on in your website the more Google will forgive you for not having a high keyword density. As Google keeps saying it's rewarding good engaging content rather than just words.

UPDATE ON KEYWORD DENSITY
It's still a major factor. Remember that if you don't mention the word Google will not show you in it's search results for that word even if you have contributing words.  Always mention your location


By Zach Mendelsohn 


SEO London

I'm revealing some of the fundamental websites SEO (search engine optimisation) basics that will help your website rank highly in search engines.

Think I should rename this to "Get me website to No.1 in Google"

No.1 

Right I have just been working on some websites with Webeden, which is exactly the same as moonfruit. However on creating a website I have found that by setting the website up with google webmaster and google analytics and creating a simple site map with a time stamp for that day I can get a brand new website searched and listed in Google within 24hrs. Now I much prefer using weebly but the problem with weebly is you can wait upto 10 days for Google to find it, even if you submit the URL to Google! Update managed this in under 4 hours, may have been much less but BT Engineer came round and turned off my broadband connection but hey now I have Fibre Optic!

Hints & Tips with Pay Per Click Campaigns - How to get more out of your Google Adwords. The do's and don't with keywords in your PPC campaigns. How to increase your PPC Conversion rates and decrease your daily spend. Simple helpful advice for anyone with a Google Adwords PPC Campaign London

My latest Optimisation Results for this website.

Current No.1s
Drive More traffice to my Website London

Drive more Traffic to your Website London

The Art of Website Optimisation


Other Significant results
Get my page to page 1 of Google - 7
Get my website to Page 1 of Google London  - 3 was No.1
Website Optimization London - 5
Website Optimization South London - 6